The National Association for Stock Car Auto Racing, LLC (NASCAR®) and Sportradar (NASDAQ: SRAD) today announced a four-year extension of their long-term media data rights partnership that includes official betting data. This expanded contract will not only provide real-time timing and score data to NASCAR’s digital media partners, but will also drive the continued growth of sports betting.
Sportradar, NASCAR’s official data partner, provides fast, accurate and reliable data across 97 races, including the three-country series of sanctions agencies (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Frater Truck Series™). 경마사이트프로
NASCAR entered legal sports gambling in September 2020 when it became the first league to partner with the American Game Association, followed by an exponential increase in sports betting on NASCAR in 2022 as betting operators increased 51.5% year-on-year, and NASCAR’s licensed game operators include BetMGM, FanDuel and Penn Entertainment.
“As a leading technology company in the sports industry and a trusted partner for sports books and media companies, Sportrad is uniquely positioned to support NASCAR in capturing commercial opportunities,” said Eric Conrad, EVP, Strategic Partnership and Content at Sportradar. “Our ability to leverage these rights in the marketplace will ultimately enrich the NASCAR experience for our fans.”
“Our partnership with Sportradar is the foundation of our sports betting strategy, from ensuring the integrity of our products to quickly delivering accurate and reliable data to authorized game operators and media partners.”
As one of Sportradar’s early U.S. League partners, the deal builds on a long multilateral relationship. Since 2015, NASCAR and Sportradar have agreed on several contract extensions related to media data rights. In April 2022, the two organizations also signed a separate multi-year integrity service agreement.