Two months ago in August, Penn Entertainment signed a 10-year $2 billion stock and cash partnership with ESPN to allow the media giant to use ESPN’s name on its online betting platform. In this regard, Penn also suspended its relationship with Barstool Sports to soften the path to the aforementioned partnership. 파친코
Jay Snowden, CEO of Penn Entertainment, commented on the partnership when the company was looking to transition from Barstool Sportsbook to ESPN Bet in November, saying, “It will definitely be done before Thanksgiving.” The official date has not been decided yet.
In addition, the mentioned date, or mid-November, will be exactly the 11th week of the start of the NFL season. Also, the 2022 Super Bowl American football game representing the rematch between Kansas City and Philadelphia was scheduled for Nov. 20. In this regard, Snowden recently reiterated that ESPN Bet’s debut in the middle of the NFL season would not be detrimental. According to LSR, he said, “I also think the middle of the season we start is actually good. … I think we can make a lot of noise and get a lot of attention. And you’re probably at a point where people can burn down most of their free bet promotions and deposit matches and reload in the middle with new apps and new experiences that are fully integrated with ESPN. And based on what we’re seeing in Ontario and all the improvements we continue to make in our ability to sustain once people get to the top of the funnel, we think really well about our ability.”
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According to the aforementioned sources, ESPN is currently primarily engrossed in its debut and is refusing to provide additional information at this time, but the company may try to provide promotional opportunities to customers with its new product, ESPN+.
In addition, at this point, ESPN already has many existing sports league rights contracts. That could contribute to a one-day stream with integrated betting slips that are almost identical to Genius Sports’ BetVision products used by Fanatics Sportsbook in the NFL during this season.
Final acceptance of the bet:
Before choosing Penn Entertainment, ESPN was negotiating with Rush Street Interactive and DraftKings Sportsbook, according to the Wall Street Journal.
In addition, it comes after ESPN decided to be more tolerant of opinions on sports betting than its parent company Disney. In recent years, the company has become more open to the idea, which has led to the aforementioned significant agreement. However, the aforementioned 10-year alliance could end in three years. The condition is that they don’t reach nearly 10% of the market share.