Stray Kids has firmly established themselves as the most successful K-pop group on the global stage since BTS, captivating a devoted fanbase with their dark and experimental albums. As the group carves out a niche, the secret to its global success lies not just in genre-defying music, but also in the ability to connect deeply with fans across diverse cultures.
“This is the most anticipated album so far and we’re even more confident because we’ve had fun working on it. We’ll try hard to get feedback on how this album resonates with listeners.”
When Stray Kids released their new album “ATE” on July 19, the group expressed its ambition to dominate the global music scene with the latest work, as highlighted during the album’s showcase event. Their hopes were realized, as the album and its title track, “Chk Chk Boom,” achieved significant success, further enhancing the group’s global stardom.
The new mini album reached a total of 21 Billboard charts, including three of its main charts this week, according to the magazine.
The album topped the Billboard 200, leading the group to land on the Billboard Artist 100. This marks the fifth consecutive time the group has reached 한국을 the Billboard 200’s top spot since first making the chart in May 2022 with “Oddinary,” coming just short of BTS’s record of six consecutive weeks at number one.
The title song “Chk Chk Boom,” a Latin-style track with a hip-hop rhythm, reached 49th place on the Hot 100 chart. This marks the group’s highest rank on the platform’s main chart since its debut in 2018.
The album features eight tracks, with contributions from the group’s producing unit 3RACHA, consisting of Bang Chan, Changbin, and Han. Additionally, member Felix co-wrote the lyrics for one of the tracks, “Runners.”