Sarah joins the Natleplay team at Hero Gaming, where she served as CEO and commercial director for the past two years. She has 10 years of experience in the iGaming industry, having previously held leadership positions at the Betson Group and Catena Media, including head of marketing and new business.
The role is the first C-level appointment made by Carla Maree Vella, who was named CEO of Neat Play earlier this year. Commenting on Sarah’s appointment, Carla said: “Sarah’s neat play begins the journey of strengthening her core leadership team. Sarah’s commitment, energy and enthusiasm are organically in line with the highly entrepreneurial culture that neat play fosters.
Sarah’s strong industrial experience and her deep-rooted multimarket knowledge make her the perfect person to settle into powerful commercial goals. Knowing her data-driven mindset and her ability to position her brand very strategically, I can’t wait to move on to the next level.”
Sarah said: “I’m incredibly excited about this new chapter with Nateplay, which has a broad vision, and is truly international and innovative. With the new partnerships we are building, there is already an exciting market ready with opportunities for more. What also excites me is not only the company’s roadmap and clear paths to personal growth, but also the opportunity to work with fellow Maltese female leaders like Carla.” 경마사이트
In addition to placing more senior candidates on its leadership team, Natleplay continues to look for strategic marketing partners in different regions to add more innovative brands with the brands it already supports today.