Leading global online betting and gaming brand Betway today announced a deal to become the official global betting partner for English Premier League club Arsenal’s men’s team.
The multi-year deal is the latest addition to the supergroup-owned brand’s football portfolio, along with deals with clubs in La Liga and Bundesliga, as well as deals in the English Premier League with West Ham as its main partner and Brighton as its official global partner.
The new partnership will enhance the applicant experience by creating and delivering global activation and proprietary content across all social media platforms.
Betway’s brand is featured on the 60,000-seat Emirates Stadium billboard in all domestic matches of the Premier League, FA Cup and Carabao Cup, providing visibility to Arsenal fans around the world.
Betway will also provide in-depth code of conduct and responsibility game training that will explain regulations to all players and staff of the club and provide training on gambling-related harm and available tools and support. This is in addition to what Arsenal do with the FA and PFA to support players in this field. 경마사이트
Anthony Werkman, CEO of Betway Group, said:
“Building one of the most exciting and enviable global sports sponsorship portfolios in all industries, I’m thrilled to announce our new partnership as the official global betting partner for Arsenal, a British Premier League team.
“We are delighted to work together to provide great content and experience for Arsenal’s huge global supporter base, and Betway will also work with the club to ensure that the partnership follows industry marketing protocols and important responsible gambling practices.
“We have a strong connection to the North London-based office, so it would be nice to see the Betway brand around Emirates Stadium.
“We look forward to supporting their journey at home and in Europe this season and beyond.”
Juliet Slot, chief commercial officer at Arsenal, said:
“We are pleased to announce Betway as our official global betting partner. Joining our partner family in recent weeks is an additional sign of our commercial strength as a club. We are excited to work with Betway to provide more experience to supporters around the world and promote the importance of responsible gambling.”